Jul 19, 2021Ethnographic Research and Needs DiscoveryOctober-December 2019 Context At this point in our team growth, we had a newly hired Head of Product and Product Designer and had doubled our engineering team. As a design team of two, up to this point, we had prioritized moving fast and hadn’t done a great job of documenting all…User Research7 min readUser Research7 min read
Jul 19, 2021Identifying Adjacent Users in Preparation for Scaling User AcquisitionNovember 2020 — January 2021 Context When our growth pod was created, we had one purpose — to increase retention. After one year, the first-month retention was raised from 27% to 47%, nearing our goal of 50%. We knew we would want to start scaling acquisition when we hit our retention…User Acquisition7 min readUser Acquisition7 min read
Jul 19, 2021Developing the Practice of Release User Testing2018–2021 Context This practice was developed over the course of 3 years with many improvements along the way, based on feedback and suggestions from many co-workers across the team. My Role Design Lead Challenge How might we consistently and effectively understand how our users are experiencing newly released features? Process The process of conducting user…User Testing6 min readUser Testing6 min read
Jul 19, 2021Converting Web Traffic to App InstallsJuly-September 2020 Context When this work began, we had a web product and a mobile app. They had some similarities and some differences. …A B Testing11 min readA B Testing11 min read
Jul 14, 2021Reimagining App Information ArchitectureCompleted in Fall 2020, 3 weeks Context After two years of building the app Meal Hero, our team had reached a critical point in development. In order to continue in an efficient and reasonable manner, it was necessary for our engineers to switch from Ionic to React Native. As a product…Product Design11 min readProduct Design11 min read
